UNDERSTANCE lifestyle
From early 2022 to late 2025, I worked in-house for Understance, a lingerie, undergarments and sleepwear company.
It was women-run, owned and led. It was a great experience from start to finish that taught me hugely as a creative and as a person.
Below are some of my favourite lifestyle campaigns we shot. I am perhaps proudest about the jovial atmosphere we had throughout and the number of recurring models who enjoyed our collabs.
These campaigns were used multi-nationally, were in print, offline and online as well as out-of-home advertising.
You may have seen them around Vancouver.
Web banner designed by Bradley Davis.
Photoshoot executed and below images edited by me
Shoot Usage: Web page, socials, online ads.
Web banner designed by Bradley Davis.
Shot and edited by me.
Editing assistants - Anna Shishmanov, Miriam Masso, Adiana Imperato
Shoot Usage: In-store, out of home, offline, web page, socials, online ads.
Web banner designed by Bradley Davis.
Photoshoot executed and below images edited by me
Shoot Usage: In-store, offline, web page, socials, online ads.
Web banner designed by Bradley Davis.
Photoshoot executed and below images edited by me
Shoot Usage: Web page, socials, online ads.
Web banner designed by Bradley Davis.
Editor Anna Shishmanov
Shoot Usage: In-store, web page, socials, online ads.
