UNDERSTANCE - VIDEO
Video advertising, done well
Within my first year creating video content for Understance, my content had directly accounted for over 2.6 million dollars in direct sales in their primary
U.S market
This does not account for higher-level funnel, brand awareness content aimed at later purchases.
For this multi-media campaign, my team and I delivered a lifestyle photoshoot (previous page) and a brand awareness video.
Both projects were planned, directed, shot and edited by me, in direct contact with my friends and exceptional producer & assistant Miriam Masso and Anna Shishmanov.
The video was used for online ads, streaming (Prime, Netflix, etc.) and television in Canada & U.S
Coform campaign
Flexwire campaign
FlexWire is the trademarked technology included in Understance bras
that allows for its renowned firm yet gentle hold. This campaign, planned, directed, shot and edited by me, was a very playful homage to that, shot as a top-funnel brand awareness ad for TV and streaming.
Shortly after I released this, 2 of our competitors released short funny playful homages to their bra’s underwires too. What a coincidence!
Online ads
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Online ads 〰️
Usage: socials, online ads, organic.
All planned, lit, directed, shot and edited by me.
More available on request.